Last week, on Thursday 16th, the first meeting of the new group ECA Marketing & Communications Working Group took place, the groups made up with representatives of teams such as FC Barcelona, ​​Real Madrid CF, Valencia FC, Arsenal FC, FC Bayern Munich, Bayer 04 Leverkusen, AC Milan, Maccabi Tel-Aviv, ACF Fiorentina etc. and directed as Chairman by the President-Owner of SSC Napoli and film producer Aurelio de Laurentiis.

El Sr. Aurelio De Laurentiis, Chairman del Marketing & Communications Working Group

 

Our team is also a member of this group and was represented by Annabel Llevot, our General Director.

The Marketing & Communications Working Group has been created to monitor the commercial and media issues of European competitions, Champions League and Europa League, to discuss, exchange ideas and provide inputs to UEFA and the agency that manages the commercial part of these competitions to discover new opportunities and increase the benefits of European competitions ending this cycle with more benefits and continuing to grow in 2018-2021.

 

This meeting was a first contact and from now, on the group we will meet 3 or 4 times a year. Obviously, when more gains are obtained from European competitions (image, sponsors, television rights, etc.), more is distributed to all participating Clubs, including Andorran Clubs. The union is strength and the European Club Association always tries to obtain the greatest benefits for Clubs by negotiating with UEFA and FIFA